Half of brand discovery happens in the shop. What are you measuring beyond...
Tesco Media says half of brand discovery happens during the shop itself. How to measure if a screen made a shopper stop, reach the shelf and buy.
View ArticleIf grocery is the new TV, prove what happens between the screen and the basket
Stores take 5% of media time and 0.1% of ad spend. How in-store analytics shows if a grocery screen made a shopper stop, notice and switch.
View ArticleThe importance of audience segmentation in Retail Media Networks
The four types of audience segmentation used in Retail Media Networks, their benefits, two examples, the main challenges and the role of in-store tracking.
View ArticleOffline Campaign Analytics for better targeting and engagement
How to gather and analyze offline campaign data (reach, engagement, conversion, ROI) and use it to improve targeting and engagement in stores.
View ArticleUnderstanding changing consumer behavior with In-store Analytics
Which in-store data and metrics (conversion rate, average order value, customer lifetime value) help retailers track changing consumer behaviour.
View ArticleTouchpoints in Retail: Optimizing the in-store experience
The physical and digital touchpoints in retail, how to optimise them for a seamless in-store experience and the challenges of managing them.
View ArticleHow in-store tracking can boost coupon redemption rates
How in-store tracking raises coupon redemption rates through personalized offers, targeted marketing, real-time analysis and audience segmentation.
View ArticleThe role of In-store Analytics in the future of Retail
What in-store analytics is, its benefits for brick-and-mortar retailers, from personalisation to staffing and inventory, and how it is likely to evolve.
View ArticleThe Benefits of Connecting Online and Offline Shopping Data
How connecting online and offline shopping data helps retailers improve customer experience, marketing, sales and inventory management.
View ArticleLeveraging Shopper Data to improve Retail Marketing Strategies
The five types of shopper data retailers collect, how to use them to improve marketing strategies, best practices for privacy and the main challenges.
View ArticleMaximizing the benefits of in-store shopper tracking
What in-store shopper tracking is, the seven common tracking technologies, its main benefits for retailers and best practices to implement it.
View ArticleIn Store Analytics and the Rise of personalized Retail Experiences
How in-store analytics on foot traffic, dwell time and product interactions helps retailers personalise shopping, and the trends shaping its future.
View ArticleThe impact of touchpoints on Campaign Performance
What touchpoints are, the four main types, the KPIs used to measure their impact on campaign performance and best practices to optimize them.
View ArticleThe role of in-store analytics in the age of E-commerce
Why in-store analytics matters for brick-and-mortar retailers competing with e-commerce: its main types, collection techniques and best practices.
View ArticleHow to effectively segment your in-store audience for maximum impact
How to segment your in-store audience: the main segment types, techniques to identify them and best practices to prioritise, personalise and test.
View ArticleThe Importance of Offline Attribution in Retail Media Networks
Offline attribution in Retail Media explained: the main attribution models, their benefits, best practices and the challenges of measuring in-store sales.
View ArticleDigital Signage wins in offline Retail Media
What digital signage is, its benefits for offline retail media, the main display types and how to plan content and measure each in-store screen.
View ArticleMeasure the performance of offline campaigns in Retail Media
What offline Retail Media campaigns are, why traffic, sales and brand awareness KPIs fall short, and how in-store paths measure POP and screen performance.
View ArticleThe death of Third-Party Cookies and the Raise of Retail Media
How third-party cookies work, what their phase-out meant for advertisers, proposed alternatives and why Retail Media and first-party data gained weight.
View ArticleTime in a Correlation Matrix: Utility to Maximize Cross-Selling Practices
How adding time to a store's correlation matrix reveals the order in which categories are visited, with five tips to improve cross-selling.
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